Thursday, May 28, 2015

Difference between a manufacturing date and an expiration date?

Do you happen to know what the date represents on your Korean cosmetic product? Korean manufacturer’s tend to have a very peculiar way of dating their products, and sometimes it can be confusing to decipher. As a Korean and Japanese company we’ve had our fair share of customers coming in who are concerned whether the product is expired or not; and we assure you that’s definitely not the case. For some unbeknownst reason Korean manufacturer’s traditionally label their products with manufacturing dates instead of an expiration date. So how can you tell the difference? Don't worry, we'll show you how! When you leave you’ll be a professional manufacturing label reader, and you’ll never have to worry about buying expired products ever again! 

When products are unopened, and unused they have a shelf-life of 2-3 years depending on what product, and what brand you have purchased. Those 2-3 years are added to the manufacturing date to make up the expiration date.

How can you tell if it’s the manufacturing date? It’s fairly simple. Usually the manufacturing date is accompanied by these Korean characters 제조” which means “manufacturing" in Korean. 

Here’s an example in the photo below: 

(14.10.27제조) - 2014, October 27.
14 Year -10  Month - 27 Day - Manufacturing (Pink Box)

Typically the year the product was made is listed first followed by the month and day. Then add in 3 years from the manufacturing date and your expiration date should be (17.10.27제조) or 2017, October 27. Once you get the hang of it it’s fairly simple right?

Now let’s move onto the expiration date shall we? When Korean manufacturer’s label an expiration date on the product it will have either “EXP” standing for expiration, or the Korean characters 까지 which means “good until or "best used by. 

Heres an example of an expiration date:

(EXP) 1603까지
(EXPIRES) 16 Year - 03 Month - Best Until / Expiration Date (Pink Box)

This one’s a little bit different because instead of a day it just lists the month and year it will expire. If that happens then you generally have by the end of the month to use that product.

So that about wraps it up for this discussion! Can you tell the difference between manufacturing dates and expiration dates now? If not then we’ll be more than willing to help! Just comment down below or shoot us a message at and we’ll be happy to answer any questions you may have regarding your product dates! 

Monday, May 18, 2015

A Sexy Look Inspired By Hyori Lee


Planning to have a night out in town this weekend? Create this sexy daring look and catch the attention of everyone you encounter! This step by step tutorial will get your face ready for a night of partying! This look will complete your outfit and give you the confidence you need! 

Start with the Face!

1. Primer!
The Lioele Secret Pore Rich Balm
provides amazing coverage of enlarged pores, lines, or
skin imperfections!

2. CC Cream!
The Lioele Dollish Cera-V CC Cream
Offers high coverage and moisturizing properties. It evens your tone and brightens your skin!

3. Concealer!
The Holika Holika Cover & Hiding Liquid Concealer
Is a smooth formula with great coverage that will conceal your blemishes, dark circles, or any other skin imperfections you may have!

4. Foundation!
The Holika Holika Pure Mellow Skin Tuning Liquid Foundation
Moisturizes, softens, and give you a photoshop finish!

5. Contour & Highlight!
The Etude House Aloha V-line Slim Maker
Will naturally shade and highlight your face to create a flawless V-line face!

6. Finishing Powder!
The Skinfood Peach Sake Silky Finish Powder
Has ultra-fine micro-silica powder keeps the skin fresh and soft as silk. It has a Matte finish & oil control so your face isn't a greasy mess by the end of the night!

7. FInishing Spray!
The Skinfood Red Orange Makeup Finish
Has a refreshing orange scent and will control oil, revitalize, and brighten your skin!

Now, Moving on to the eyes! 

1. Eyeshadow!
The Lioele Real Color Eyeshadow
Is creamy eyeshadow that is long-lasting, pigmented, and shimmers! Perfect for all night wear!

helps to create and/or enhance the appearance of cute aegyo-sal under eyes. It is long-lasting and brightens the eyes!

3. Eyeliner!
Is waterproof, smudge-free, and long-lasting! This vivid black liner lasts all day long, and quickly dries once applied. Smudge-free formula that’s resistant to sweat, water, and tear! 

4. Mascara!
The Lioele Volume & Curling Mascara
Will keep stubborn Asian lashes stay curled and volumized long after it has been applied.

5. Brows!
The Holika Holika Wonder Drawing 24 Hour Auto Eyebrow
Has a waxy formula that is waterproof, natural, and contains Vitamin E! . Its waxy type formula allows it to adhere to skin gently without smudging even through sweat and rain. Vitamin E was added to soothe sensitive skin types and nourish the hair follicle!

 Last but not least, Lips!

1. Lip Gloss!
The Jealousness Juicy Pearl Lip Gloss
Provides a neutral lip color and shine! It'll keep your lips moisturized all night! It  immerses your lips with essential vitamins and nutrients to keep them happy and healthy!

Create this sexy look, hashtag #prettyandcute, and let us know how it worked out for you below!